Create a more memorable customer

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Most people loathe speaking with insurance companies because the customer experience is typically dull and frustrating. So, Lemonade invested in chatbots to help change that experience for its customers. Lemonade's chatbot, "Mia," creates a light-hearted and friendly conversation with its users. Mia provides customers with clear and concise answers and advises them on plans that will best fit their budgets. In an interview with HubSpot's The Growth Show, the company's CEO, Daniel Schreiber, highlighted that this chatbot has made their customer service experience more "playful and instantaneous." Additionally, Lemonade has been able to cut costs and reduce prices for customers as a result of added automation.

Look Beyond the Purchase At the end of the day, your business's goal is to get customers to Phone Number List purchase your product or service. However, when customers buy once, you'll want to ensure they buy again. After all, studies show that it costs nearly five times more to attain a new customer than to retain an existing one. But, how do you motivate your current customers to purchase from you again? Well, the best way is to provide them with added benefits that extend beyond the point of purchase. These benefits should help customers achieve their goals and experience. By doing so, customers will begin to affiliate their success with your company's products and services.



One example of this can be seen with the industrial clothing company, Rocky Mountain Industrial Supply, or RMI. RMI sells flame-resistant clothing to labor crews operating in industrial worksites like oilfields and mines. In addition to its clothing, RMI creates added value for its customers by providing them with free safety certification courses. Customers take these courses to receive credible certifications that will qualify them to operate a product or piece of machinery. This not only helps customers avoid costly mistakes but also gives them the tools needed to excel in their careers. As they take more courses and enhance their skill set, customers begin to rely on RMI to assist with their long-term goals.  Create an Onboarding Process If you want to create a customer-centric culture, your team can't abandon customers after you make a sale. Instead, make sure your customers get the most from your product and services.