The website contains content

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Topical authority and website content The more substantive the content, conveying a dose of valuable knowledge, and the more it corresponds to the user's intentions, the greater the chances for satisfactory topical authority. Topic authority is also influenced by keyword difficulty and website traffic. The concept of topical authority would not have developed so successfully if it were not for artificial intelligence, and especially machine learning. Google robots are getting better at understanding user intentions and matching appropriate content to them. Topical authority and Google algorithms.

In the context of websites and content creation, Google algorithms , in particular Panda and Hummingbird, are of great importance. Panda algorithm The Panda algorithm focuses on the quality of a website's content. The algorithm's task is to reduce the visibility photo retouching of websites with lowquality content. Panda, on the other hand, promotes websites containing unique, substantive, extensive content. Hummingbird algorithm Google Hummingbird According to the Koliber algorithm, the content published on the website should include not only main keywords , but also LSI keywords, i.e. semantic keywords.



Semantic keywords are expressions related to the phrase for which we position the website. Therefore, if we want to gain in the eyes of Google, we must describe a given topic in detail, taking into account various issues. topical authority High topical authority – what to pay attention to? What does content with high topical authority look like? How to create highquality content and get the desired results? This is a complex topic, but we have prepared some tips. Topical authority and content topics The first stage of content creation is the selection of topics. If we produce custommade furniture, let's make sure that related to a given topic.