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It's okay if the market you've defined is small right now. It is more important to solve a clear problem and create a clear brand presence. [Step 2: How to use search data] Through the search volume generated in the market, you can check the size and trend of the needs of the market you are targeting. (Table 1) Differences in the size of market awareness can be confirmed through search volume. (Source: Listening Mind ) Step 3. Focus on marketing activities that can increase search volume. As mentioned earlier, brand search volume most closely reflects the number of consumers who are close to wanting to buy something right now. While carrying out various marketing activities such as TV, radio, print, TikTok, and offline promotions, what activities increase customer search volume? - Discover effective marketing activities and further strengthen them to ensure that the brand's search volume continues to rise.
Lay the foundation for growing sales. [3-Step Search Data Utilization] You can manage your marketing activities Cambodia Phone Number Data and performance by continuously checking the upward trend in search volume according to marketing activities, as shown in the central graph in the picture below. (Figure 4) Ascent Korea intent marketing frame Step 4. If the brand search volume is higher than the category search volume, it can be evaluated that the goal has been achieved. When the brand search volume starts to trend upward, there comes a point when the brand search volume becomes higher than the category search volume. (Figure 5) Through the time series of search terms, you can understand the search volume of competitors and categories. There are more markets like this than you might think. Let’s just look at the coffee market. is higher than for capsule coffee machines, and the search volume for Nespresso capsules is overwhelmingly higher than that of coffee capsules. You can see that the search volume for Maxim Coffee Mix is almost similar to that for Coffee Mix. (Figure 6) Capsule coffee machine vs. Nespresso coffee machine search volume Coffee capsule vs.
Comparison of Nespresso capsule search volume (annual) (Figure 7) Coffee mix vs. Maxim coffee mix search volume comparison (annual) These brands probably didn't have this kind of search volume from the beginning. After years or even decades of receiving market response and recognition, it has become a brand that represents its category. In this way, products representing the market commonly show search volumes similar to or overwhelming than the category search volume (the number of consumers searching for alternatives). + Set and implement the following goals. Even if the brand search volume continues to be higher than the category search volume, it is too early to be satisfied, because now we need to expand into a larger market based on this. As you pass steps 1 to 4, your brand will grow, and the market and customers will change.
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發表於 2024-3-6 11:29:00