So measure the evolution of your number

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The KPIs relating to your objectives will then allow you to continuously analyze the relevance of your actions , identify the most efficient and thus adapt accordingly. What are the inbound marketing KPIs to follow? 1. Visibility, traffic and conversion SEO positioning on your main keywords: determine the relevance of the keywords you use in order to improve your SEO positioning.

The number of visits : measure the evolution of your Phone Number Data site's traffic and follow the details of visits per page and per article in order to determine the most popular content. Traffic sources : identify the means by which visitors arrived on your site: SEO, social networks, emailing, etc. Visit duration : measure the time your visitors stay on your site. This will allow you to make corrective decisions in the event of visits that are too short. Bounce rate.




This is the percentage of people who visited a page and left the site immediately afterwards. Using this data, identify pages with low added value. Conversion rate(s) : calculate the conversion rates on your site to measure the relevance of your content. The number of leads generated : the purpose of an inbound marketing strategy remains the generation of qualified leads.  of leads, as well as their origin.