So far everything is pretty much normal

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Another format that I personally find very successful is the interview series “Have a Coke with…”. The topics are edited and could be published in any daily newspaper. Why all this? This is about reputation, familiar faces and of course a positive external impact. By the way: to loosen things up, the YouTube videos produced specifically for this category will also be included and will find their place - even if they are not published on a hub page. Conclusion: From my point of view, a real potpourri of topics and content that I have never seen in this form before.


AGROBS® My last example is undoubtedly special, but from my point of view it definitely Special Data has its right to exist. Because AGROBS - a renowned feed manufacturer - offers site visitors (almost) everything their hearts desire: theme worlds, testimonials, videos. Everything except one thing: a transaction-oriented online shop. The user cannot order directly here, but is instead redirected to the relevant shops or specialist dealers nearby. That's why, in my opinion, the website is a hybrid. A content hub paired with informative product presentation. AGROBS homepage Although the AGROBS website does not seem unconventional at first glance, in addition to the product presentation, we also find elements that indicate a content hub.




The categories “For Horses” and “For Pets and Farm Animals” are prepared as hub pages, just like in the Otto example above, and present the various products within the subcategories in detail and with content-oriented descriptions . But: If we take a closer look at the “Knowledge & Advice” category, it becomes clear that the focus here is on user-relevant content. The “Thematic World” acts as a guide, while similar reports are published under the “Experience Reports” category. There is also a well-developed FAQ section that addresses all questions a potential customer may have and answers them comprehensively.