Allowing you to quickly calculate the

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This rate is a valuable engagement measure, performance of every email you send out. CTR is a crucial metric to track because it provides insight into the number of people engaging with the content and showing interest in exploring your offer or learning about your brand. To improve CTR, try the following: Make email formatting for different devices a priority. Add personalization. Incorporate better design elements to capture the eye. Create segmented contact lists. Include enticing and effective call-to-actions (CTAs). Utilize A/B testing for optimizing clickable elements.

Discover best times to send emails so they have a better chance of being opened. Schedule accordingly. Make your email interactive. To further help improve CTR, look to your content marketing strategy, which should already identify your Bahrain WhatsApp Number targeted audiences and buyer personas. With this information, you know better what type of educational, inspirational, informative, or entertaining content will work best, leading to more interaction with your brand. 3. Open rate The open rate is the percentage of your email recipients who actually open a given email and is another important measure of engagement.



However, emails are only considered “opened” if the email recipient receives all the images embedded in the original content. Those recipients who have image-blocking enabled may open your email, but they won’t be counted as part of your open rate. State of Marketing Report 2024 Because of this, use open rate as a comparative metric. That is, you can compare open rates of emails sent to the same list but a week or more apart. Factors that can positively affect open rates include the following.